Sunday, February 24, 2013

FASHION / MARCH 2013

I look at a lot of magazines. They are the  primary well from which I have fed my 40-something year appetite of  archiving fashion.
I pay very close attention to Canadian magazines, which often look like unfortunate appetizers next to their large-dollar funded competition from elsewhere.
I don't recall being "sated" by either in a long while.
Toronto Life's  March edition of "FASHION" filled me on every page.
The issues overall selections, overseen by Editor-in-chief Bernadette Morra, and with stunning "low-on-text-high-on-imagery" packaging from Art Director Maarten Sluyter, gave Canadian content, not in the usual almost apologetic singled-out format that often accompanies Canadian Designer coverage, but a generous spread across the edition. Delicious....

May I point out...

"Mercedes-Benz Start Up, one-of-eight competitors and the top prize winner, from last October's World MasterCard Fashion Week in Toronto, Vietnames-born, Montreal-based designer" (that is a mouthfull of an introduction, sorry, couldn't not do it....) "DUY NGUYEN" gets full page, 2-season coverage. "Fashion is a dream." he says. "If there is no dream, it's just clothing." Nice statement Duy.

An ample hit on 'TREND BREAKER / The surreal work of Canadian fashion designer" " RENATA MORALES" gives us a look at the "artist first, a designer second's" very busy world.

Victoria born, Montreal resident HAYLEY GIBSON'S and her label BIRDS OF NORTH AMERICA, Toronto's LEILANNI TODD and her eponymous label LEILANNI and Calgary designer LARA PRESBER are all viewed in the shops section.

The spectacular editorial "THE ARTIST",  photo'd by Moo and styled by George Antonopoulos,  they tell us that "Paint, chalk and a pure white wardrobe inspire model Kirsten Owen to get creative for spring" and show us in some very stunning full pages that "CANADIAN DESIGNERS" "JEREMY LAING", "GRETA CONSTANTINE" and "ARTHUR MENDONCA" mix it up equally with other world status designers chosen. And it's a madly creative, easily visible and digestable piece of work, (which is not always the case of the artistic editorial). BRAVO ALL.

"THE SHIMMERY SHIFT DRESS FROM  ''SARAH STEVENSON'S" SPRING 2013 COLLECTION" A single page show and tell-all of a designer's thought and process. The perfect ending to a perfect read.

I don' usually give such review style coverage, nor do I usally rave on about magazine work, but I couldn't help it, when the feast this magazine dished out was so-well-done!

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